Dynamics 365 Sales gives fans the experience of a lifetime at the Johan Cruijff ArenA

Fragmented data

The Johan Cruijff ArenA invested heavily in automation and digitization. What happened, however, is that every step gradually took on a life of its own. Customer data occasionally wound up being logged in six different systems. Consequently, comprehensive insight into key customer data was lost. It was time for a new strategy to put the Johan Cruijff ArenA back on top.

Customer-centric, personalized campaigns

Conclusion MBS was called in for their advice and support. The two parties mutually decided to integrate the fragmented data with the Dynamics platform’s Sales app. Conclusion MBS got started with the implementation so that the Johan Cruijff ArenA could host the Champions League again. One thing that data integration does, for example, is to make customer-centric, personalized marketing campaigns a reality again. Instead of random, incomplete pieces of the picture, customers only see a single face for the entire organization now. As a result, the Johan Cruijff ArenA creates a first-rate experience of a lifetime for fans.

Jeroen van Iersel, Johan Cruijff ArenA Marketing Manager (2021): “It was mainly the open approach that made our partnership with Conclusion MBS such a force to be reckoned with. Everything was always up for discussion on the work floor and with management. We felt free to get down to the nitty-gritty in our conversations. That makes the difference between a good delivery and an exceptional one.”