Lalandi Drives Digital Transformation for The Home Mag, America's #1 Home Improvement Magazine®

The Home Mag is America’s #1 Home Improvement Magazine®. Yellowtail assisted The Home Mag in their digital transformation program, by developing their new website which has not only great design but is also rich in specific functionality. Yellowtail is working with The Home Mag to further establish their position as America’s #1 Home Improvement Magazine®


The Home Mag


Business Services

Date published

21 april 2023

The Home Mag

The Home Mag is a traditional media and advertising company which has made his name and fame by a paper based magazine that focusses on home related advertising and is delivered door to door. Whilst being an established name, it has become more and more apparent that there’s a need to establish and build out the online presence of the Home Mag to remain relevant.

The HomeMag’s challenge

Whilst the HomeMag has an excellent network and and a well-known brand in the USA as well as regional franchise like formula, the company was in need for a technology partner that could help them with their digitalisation program.

What we deliver

As a technology partner of choice, Yellowtail Software is involved in The Home Mag’s digital transformation programme. We do this by supplementing the home décor and services magazine’s direct-mail channel with an online offering.

To develop its online offering we use sleek design, scalable architecture and bleeding edge technology. We deliver a feature-rich web platform that enables business partners to provide product and service offerings to their target market consumers.

Using human-centred design through placing the consumer as the main focus of The Home Mag’s digital venture, the web platform helps the user get the best deals for their home improvement needs. Thus making The Home Mag America’s #1 Home Improvement Magazine®.