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Conclusion welcomes two new board members atConclusion Experience

September 23rd, 2025
By: Conclusion

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Conclusion has welcomed two new members to the leadership team at Conclusion Experience. Dennis Stokman has been appointed managing director, while Carleen van den Broek takes on the role of financial director. Together, they will be responsible for guiding Conclusion Experience to the next stage of its development. 

Entrepreneurship and financial expertise

As founder of Blauwe Monsters (part of Conclusion), Dennis (43) has built extensive expertise in online marketing, with a particular focus on SEO. He has been part of Conclusion Experience for three years, following the integration of his company into the ecosystem. Carleen (42), a seasoned financial specialist, brings a fresh perspective. Her career includes roles at PwC, Scotch & Soda and SSH, and most recently she served as finance director at Normec. 

Dennis said: “Having been part of Conclusion for some time now, I know the people, processes and clients well. To remain future-proof, we’ll need to evolve our model further. I have a clear vision of the changing market, and AI will play a major role in that. I’m looking forward to shaping that direction together with Carleen and the team.” 

Carleen added: “What appeals to me is the dynamic nature of being financially responsible for multiple businesses within a single organisation. Conclusion also feels familiar: I live in Utrecht and experience the company as very open and energetic. Dennis and I clicked immediately; we complement each other well, both professionally and personally.” 

Enjoyment, performance and collaboration

In their respective roles, Dennis and Carleen are committed to a leadership style centred on collaboration, accountability and personal growth. Their shared belief: enjoyment and performance go hand in hand. “It should be fun, but always performance-driven,” said Dennis. Carleen added: “We both have a ‘let’s get things done’ mentality. That brings energy and decisiveness. 

Confidence in the future

Seger Theuns, managing director of Conclusion in the Benelux, commented: “We’re delighted to welcome Dennis and Carleen in their new roles. Dennis combines entrepreneurship with a strong market vision, while Carleen brings financial expertise and a decisive approach. Together, they have the right energy and complementary strengths to further develop Conclusion Experience. We are confident they will successfully lead the organisation to the next level.” 

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