Conclusion becomes FC Utrecht's firstofficial training partner

The main sponsorship delivered exceptional results for Conclusion. Objectives around brand awareness, visibility and business leads, originally set for 2028, were achieved well within eighteen months. This rapid progress lays the foundation for a deeper, more content-driven collaboration. 

From the start, Conclusion positioned itself as a driving force behind innovation, digital development and social engagement within FC Utrecht. The service provider will now also support FC Utrecht in its digital transformation. 

Seger Theuns, Managing Director of Conclusion Benelux: “Our aim as main sponsor was to boost brand awareness, and the growth we’ve achieved has been truly exceptional. This success is the result of the professional and enjoyable collaboration with FC Utrecht. As a result, our priorities have shifted: the need for prominent visibility is less pressing, while the desire to share our story in greater depth has grown. In addition, we remain committed to joint social initiatives in the region.” 

As official training partner, Conclusion will be closely involved in how FC Utrecht trains, learns and develops. The partnership will centre on knowledge sharing, innovation and the club’s training environment. From the 2026/2027 season, FC Utrecht will train at the Conclusion Training Centre. 

Edo Keuning, General Director of FC Utrecht: “Conclusion is a partner that inspires and collaborates. We value their vision to grow together and accelerate our digital transformation. This new role deepens our partnership and reinforces our ambition to keep developing as a club. By freeing up the shirt position, they also create space for new commercial opportunities. It speaks volumes about the strength of our relationship that Conclusion is offering us this chance.” 

FC Utrecht has begun the search for a new main sponsor. Interested parties can contact Commercial Director Niek Amelink.