The affiliation of Blauwe Monsters with 4NG perfectly aligns with the ambitions of both companies. With this, the digital agency group is taking a solid step toward its goal of providing clients with end-to-end service. In turn, Blauwe Monsters will benefit from a broader range of services and expertise for their clients. Also, joining 4NG offers new development prospects for employees.
Continued growth
NG has expanded rapidly in recent years. With the addition of Blauwe Monsters to the portfolio, 4NG now has eleven labels with a total of more than 460 employees. Blauwe Monsters will continue to operate under its own name, as do the other labels that make up the digital agency group.
Ton Renes, founder of 4NG, is proud of the arrival of Blauwe Monsters: "Our ambition is to serve customers end-to-end. Before this, expertise in the performance marketing domain was still lacking. As always with expansions, we look for the best party to onboard. Blauwe Monsters is the de facto authority in this field, providing the missing puzzle piece that will allow us to serve customers even better than before. So I am very pleased that they have joined us. I see tremendous opportunities and look forward to working together within our group."
Dennis Stokman, CEO of Blauwe Monsters: "We are very happy to be part of 4NG. Our market is in a strong consolidation phase. Thus, joining 4NG is a valuable step in realizing our ambition to be a full-funnel marketing agency. There is also a strong cultural fit, and the move offers our employees promising career opportunities. As part of 4NG — and thus Conclusion — we will retain both our entrepreneurship and our own proposition, two things that are very important to us. We look forward to continuing to achieve even more great results with and for our customers and employees. And we look forward to energetically investing with the other labels in further organic growth of the group."
Engbert Verkoren, CEO at Conclusion: "Blauwe Monsters is a great addition to our portfolio. The Conclusion ecosystem is a collection of authorities, into which Blauwe Monsters, with its knowledge and experience in online marketing, fits perfectly. Its arrival not only strengthens 4NG's position as a leading digital agency group but also enables us to serve our Conclusion clients even better with a cohesive service offering."
Details of the acquisition are not being disclosed.
